Best Evidence Structural Interventions for HIV Prevention by Rachel E. Golden Charles B. Collins Shayna D. Cunningham Emily N. Newman & Josefina J. Card

Author:Rachel E. Golden, Charles B. Collins, Shayna D. Cunningham, Emily N. Newman & Josefina J. Card
Language: eng
Format: epub
Publisher: Springer New York, New York, NY

Conclusions

The multifaceted mass media and community outreach activities implemented by the 100 % Jeune social marketing program proved to reach and influence the target youth population. Exposure to the different program elements was associated with reductions in barriers to condom use (such as perceived social support and condom-use self-efficacy) and increased use of condoms.

A key element of the program was that youth were targeted repeatedly through many different channels, including television, radio, and billboard campaigns; peer education; a magazine; and radio drama and call-in shows, in addition to the provision of condoms through youth-friendly condom outlets. Many of the positive changes in behavior and attitudes were associated with high exposure to at least two different campaign elements, suggesting that program efficacy increased by reaching the target audience in varied and repeated ways.

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